The Big Four - big changes?

TomorrowToday.biz has an interesting article on the Big Four Accounting firms and what they are doing (and should be doing) to attract talented (younger) staff.

In The Accounting Profession: Power, Pressure, Perfection and People Jude asks the question:

"If talented people are the key to differentiation for each of the (Big Four) firms, why and how should they change and structure themselves in order to capitalize on this critical resource? How can they each use their people to differentiate from each other?
In spite of the new networked, knowledge economy, increased regulations and changes to the profession, the organisational design and way audits are staffed and performed has generally remained the same.
Is it time for the Big Four to change?"